Inside Aldi: Britain’s Biggest Budget Supermarket

Documentary exploring how the German supermarket has swept the UK, overcoming industry hostility and snobbery with its discount goods. Former staff reveal how Aldi used a host of clever techniques to cut costs, and how their own brand goods look and taste like their big-name counterparts but cost a fraction of the price.
EP: Sian Salt   SP: Keir Mackenzie  Exec: Jeff Anderson
1 x 60′ Elephant House Studios/Viacom  for Channel 5